It’s not news that Dell has really stepped up their game when it comes to social media. Not only do they have some great community forums but they have spent a great deal of time and resources listening to their customers in order to make better products.
I was really impressed by Dell’s announcement [...]
Oh, there’s a lot of opportunities If you know when to take them, you know? There’s a lot of opportunities If there aren’t, you can make them Make or break them
Ah, The Pet Shop Boys. [...]
I did something a little wild and crazy this past weekend. I read a book. An actual, physical book where I could turn the pages without clicking a mouse. It felt good to take the time to really read the words, and not skim or peruse information bites. I spend so much time reading [...]
Can’t we all just get along? As I read about AP’s actions over the last week I can’t help but think they need some good PR advice. After their attempt to force the popular news blog Drudge Retort to remove items containing quotes from AP articles, they have now retreated, saying they want to [...]
Tom Forenski’s article from earlier this week is generating much discussion. Can PR firms really offer good advice on social media strategies if they aren’t themselves involved?
It’s been interesting to see the feedback - most agree that it’s an absolute necessity for PR firms to blog and I agree. But it goes beyond that. [...]
PR land is an awfully busy place. Deadlines loom, releases and plans pile up and urgent media requests abound. We’re also fitting in reading news sites, blogs and newspapers to stay on top of the news of the day. As we desperately try to fit it all in, much of our writing is dashed [...]
I hate most PR stunts and launch events. They’re expensive, they often don’t speak to the product at hand, the public doesn’t usually understand them and traditional media couldn’t care less. Television upfronts are possibly an exception (my client, CBC, just had theirs last week and CTV had theirs last night) as media still [...]
or ?
Is there such a thing as the perfect pitch? PR people are constantly thinking of ways to make their pitches more palatable for media and bloggers. We’ve all heard of the elevator pitch - it worked for Melanie Griffiths in Working Girl, but as the web makes our lives ever more immediate, [...]
Twitter is not a happy camper right now. I would guess this from the troubles they have had over the last week or so, but I don’t have to guess. I can’t even look at more than one page of tweets because "Twitter is stressing out a bit right now, so this feature is temporarily [...]
Last week I had the opportunity to attend the Mesh Conference in Toronto - it was a great chance to get my feet wet in the rapidly changing world of Web 2.0 and I benefited from the wise words of some really interesting folks.
Michael Geist gave an excellent keynote on digital copyright and the [...]