What makes the social web tick? Christina Wodtke, Principal Instigator (great title btw!) at LinkedIn says it’s LOVE and ESTEEM. In her session entitled “Designing Social Websites”, Wodtke referred to Maslow’s Hierarchy of Needs which essentially tells us that humans need things like food, sleep, love and the respect of other humans. And it makes [...]
The Urban Dictionary describes geeking out as “To spend an amount of time discussing geekish things with other geeks, or to participate in geeky undertakings and pastimes with one or more other geeks.” That about sums up what I’m doing this week while I attend the Web 2.0 Expo in San Francisco. But more importantly, [...]
Did anyone miss me? Yes, I took a little break from The Spin Stops Here. Got a new job – GCI Group here in Toronto has taken me on to work in their Consumer Lifestyle practice with a focus on digital media. Three months in, it’s been a wild ride and I’m learning a ton [...]
It’s not news that Dell has really stepped up their game when it comes to social media. Not only do they have some great community forums but they have spent a great deal of time and resources listening to their customers in order to make better products.
I was really impressed by Dell’s announcement [...]
Oh, there’s a lot of opportunities If you know when to take them, you know? There’s a lot of opportunities If there aren’t, you can make them Make or break them
Ah, The Pet Shop Boys. [...]
I did something a little wild and crazy this past weekend. I read a book. An actual, physical book where I could turn the pages without clicking a mouse. It felt good to take the time to really read the words, and not skim or peruse information bites. I spend so much time reading [...]
Can’t we all just get along? As I read about AP’s actions over the last week I can’t help but think they need some good PR advice. After their attempt to force the popular news blog Drudge Retort to remove items containing quotes from AP articles, they have now retreated, saying they want to [...]
Tom Forenski’s article from earlier this week is generating much discussion. Can PR firms really offer good advice on social media strategies if they aren’t themselves involved?
It’s been interesting to see the feedback – most agree that it’s an absolute necessity for PR firms to blog and I agree. But it goes beyond that. [...]
PR land is an awfully busy place. Deadlines loom, releases and plans pile up and urgent media requests abound. We’re also fitting in reading news sites, blogs and newspapers to stay on top of the news of the day. As we desperately try to fit it all in, much of our writing is dashed [...]
I hate most PR stunts and launch events. They’re expensive, they often don’t speak to the product at hand, the public doesn’t usually understand them and traditional media couldn’t care less. Television upfronts are possibly an exception (my client, CBC, just had theirs last week and CTV had theirs last night) as media still [...]