What makes the social web tick? Christina Wodtke, Principal Instigator (great title btw!) at LinkedIn says it’s LOVE and ESTEEM. In her session entitled “Designing Social Websites”, Wodtke referred to Maslow’s Hierarchy of Needs which essentially tells us that humans need things like food, sleep, love and the respect of other humans. And it makes [...]

The Urban Dictionary describes geeking out as “To spend an amount of time discussing geekish things with other geeks, or to participate in geeky undertakings and pastimes with one or more other geeks.” That about sums up what I’m doing this week while I attend the Web 2.0 Expo in San Francisco. But more importantly, [...]

Did anyone miss me? Yes, I took a little break from The Spin Stops Here. Got a new job – GCI Group here in Toronto has taken me on to work in their Consumer Lifestyle practice with a focus on digital media. Three months in, it’s been a wild ride and I’m learning a ton [...]