Archive for June, 2008

Posted on June 18th, 2008 by by danielle

Traditional media need some lessons in PR

Can’t we all just get along? As I read about AP’s actions over the last week I can’t help but think they need some good PR advice. After their attempt to force the popular news blog Drudge Retort to remove items containing quotes from AP articles, they have now retreated, saying they want to [...]

Posted on June 12th, 2008 by by danielle

If you’re not engaged, don’t advise

Tom Forenski’s article from earlier this week is generating much discussion. Can PR firms really offer good advice on social media strategies if they aren’t themselves involved?
It’s been interesting to see the feedback - most agree that it’s an absolute necessity for PR firms to blog and I agree. But it goes beyond that. [...]

Posted on June 4th, 2008 by by danielle

The Joy of Writing - have you lost it?

PR land is an awfully busy place. Deadlines loom, releases and plans pile up and urgent media requests abound. We’re also fitting in reading news sites, blogs and newspapers to stay on top of the news of the day. As we desperately try to fit it all in, much of our writing is dashed [...]

Posted on June 3rd, 2008 by by danielle

Let’s retire the BFI

I hate most PR stunts and launch events. They’re expensive, they often don’t speak to the product at hand, the public doesn’t usually understand them and traditional media couldn’t care less. Television upfronts are possibly an exception (my client, CBC, just had theirs last week and CTV had theirs last night) as media still [...]